blu donau atelier damböck | Speed Connect Austria | ASTRAD & austroKOMMUNAL Wels

Speed Connect Austria

In its design, the trade fair stand combines rural space and speed of light of fibre-optic technology. Down-to-earthness meets modernity - nature meets technology. The cosy stand area featuring lush plants contrasts with the modern light installation suspended from the ceiling, large screens with moving images and light elements at the bar. Visual material showing the local landscape inspires a feeling of familiarity in visitors.

The trade fair stand’s design reflects the contrast between rural areas and the modernity of fibre optics. However, the two themes are not in opposition to each other, but instead are united. In the 21st century, the availability of gigabit-capable internet must not be reserved for metropolitan areas alone. On the contrary, provision of fibre-optic technology in rural areas contributes to their future survival and maintaining their competitiveness.