blu donau atelier damböck I Silhouette I MIDO Trade Fair Milan

Silhouette

At this year's Silhouette trade fair stand, customers were able to experience the new brand platform “Empowered by Lightness”.

Architectural influences have been fused with the natural flow of the sky in a stand design that is as sophisticated as it is forward-looking. Huge screens floating in the air showed the brand's new campaign videos and invited guests to dive deeper into the world of Silhouette. Placed on elegant, artistic displays, the new products attracted attention, as did the centrepiece, the hologram. The special Futura Dot showcase displayed the limited edition. Another highlight was the 100% Silhouette area, which focused on the complete eyewear base.