blu donau atelier damböck | Neveon Trade Fair AIX Hamburg | 2022

Neveon Germany

The claim “The sky is not the limit” provided the inspiration to explore the boundary between the ground/base and the sky and to create an imaginary, playful boundary. From a height of 1 metre, the trade fair stand changes from a dark base to a new sphere and is airy, translucent, made of textile dipped in radiant white and delineated by a floating white cloud made up of rectangular openings “dancing” horizontally.

This year's 96 m² trade fair stand at the AIX in Hamburg shone bright with its unique ceiling cloud, something which had never been seen before. The construction with dark bases that transform into airy, bright white textile reflects the stand’s uniqueness.

The trade fair stand won visitors over with its precise execution and outstanding design right down to the last detail.