Consistent focus on sustainability – K Trade Fair
TRADE FAIRK, 2022
SIZE115 m²
PROJECT MANAGEMENTMartina Allerstorfer
CONCEPT & DESIGNblu donau atelier damböck
Haidlmair GmbH
Haidlmair consistently focussed on sustainability for its presentation at the K trade fair in Düsseldorf. Haidlmair’s tools were demonstrated in action both at the company's own stand and at the partners' stands. The conception and realisation of the trade fair appearance were carefully planned and implemented by blu donau, carefully taking these conditions into account.
The trade fair stand was located in the WKO Association’s area and was specially designed to operate a large machine in order to present the manufactured tool live in action. A specific feature of this concept was efficient logistical planning.
Haidlmair's commitment to maintaining a low carbon footprint throughout its value chain was highlighted by large-format graphics featuring natural elements at the trade fair stand.