Trade fair visitor flow analysis | Event Control

Track communication and contact success

If You Can Measure It, You Can Manage It

More transparency through effective analysis and tracking tools, real-time communication, visible success through conversion – online marketing is here to stay. It is understandable that trade fair budgets in many companies are also under pressure as a result, but not inevitable. With blu donau, you can now make trade fairs the most impactful tools for your live communication.

Trade fair visitor flow analysis offers a decisive benefit by providing detailed insights into the behavior of trade fair visitors. By evaluating movement flows and interactions, exhibitors can gain valuable insights to optimise their trade fair presence. This includes targeted placement of stands, identifying hotspots for visitor activities and adapting the stand layout. Analysing the flow of visitors helps maximise the trade show experience, improve the effectiveness of marketing strategies, and ultimately increase success at trade shows.

Visitor flow analysis – make your trade fair success measurable

Track communication and contact successes, uncover optimisation potential at the P.O.S., and effectively manage capacities: What online marketing can do, trade fairs can now do too – quickly and easily. Working with an innovative measurement and analysis system that provides reliable information about how the entire trade fair standis used through recording and digital mapping. In real time and completely harmless in terms of data protection.

Every trade fair appearance has potential for optimisation

With visitor flow measurement at your trade fair stand, you get information about visitor behaviour: Access & pickup rate, frequencies, dwell times, and visitor journey. This shows the optimisation potential of every trade fair presence. Thus, trade fairs become a controllable medium for marketing and sales.

After the trade fair: what was achieved?

It is obvious to say that trade fair organisers and managers are interested in the relationship between resources deployed and benefits achieved. However, management reporting without concrete objectives, meaningful key figures and proof of performance is notoriously difficult. The fact that there was “a lot going on” at the trade fair does not allow any conclusions to be drawn about how successful a company's own participation in the trade fair was.

blu donau customers know that a professional trade fair concept is the first, important step in describing the target corridor for trade fair participation and implementing measures that significantly increase their probability of success. Trade fair lead management and digital visitor flow analysis provide the facts about your trade fair performance and a database for process optimisation and future, successful trade fair participations. This makes trade fairs a controllable medium for marketing and sales.