blu donau atelier damböck Swisspearl at BAU 2019 in Munich

Swisspearl

Modern design, high-quality materials and Swisspearl’s innovative spirit require a minimalist approach to the aesthetic and the courage to use a surprising design language in trade fair architecture.

For this year's appearance at BAU (14-19 January 2019), architect Siegi Miedl has not only given the stand an aesthetic facelift, but also redesigned the product presentation in an innovative way. Miedl has created an impressive composition of proximity and distance, a fascinating interplay of form and function. Design elements range from the abstract oblique surface with “pixelated”, coloured elements to the focused, tangible presentation with a spatial depth effect. Floor, wall, ceiling, seats, tables and ramps merge into a unique stage that focuses on the product and invites visitors to participate in an interactive way.