TRADE FAIRExpo Real Munich 2024
SIZE96m²
CONCEPT & DESIGNMareen Primus, Wolfgang Kreutzer
PROJECT MANAGEMENTMareen Primus
PORR GmbH & Co.KGaA - Intelligent construction connects people
PORR bases its actions on the motto: Intelligent construction connects people. The goal of the German construction company is to align high standards in quality, technology, and efficiency with all stakeholders.
This philosophy is also reflected in the design of the exhibition stand at EXPO REAL 2024. The stand was designed to immediately convey the identity of a construction company. Meeting rooms designed as construction containers, construction fences, and formwork panels symbolize the connection to real construction sites.
The PORR stand is open and inviting. Visitors can enter from two sides, creating a pleasant and seamless exchange. The design draws inspiration from impressions of building projects, implemented with large-scale images and clear colors to highlight PORR’s central role in the construction industry.
PORR aimed to create an environment that fosters both spontaneous and planned conversations. This was achieved by dividing the stand into three areas: a central counter for casual talks, seating areas for scheduled meetings, and closed meeting rooms for confidential discussions.
The design incorporates the company values and the exhibition theme "Green & Lean," translating these both functionally and visually in an appealing way.
Fotocredits: blu donau & © Porr/ Bernd Ducke