blu donau atelier damböck | OWP Brillen | Cazal | opti Munich | MIDO Milan

OWP Brillen GmbH – multifunctional trade fair stand design

blu donau was tasked with developing a cohesive yet flexible trade fair concept for a challenging exhibition space housing three companies with five unique brand identities. Each brand has an individual identity, which had to be reflected in the design and atmosphere.

 

atelier damböck designed an innovative trade fair concept combining modular elements with tailor-made solutions to meet the brands’ heterogeneous requirements without compromising the uniformity of the overall design. 

 

Known for its extroverted, unique identity, Cazal is characterised by an expressive, dark design. It captivates visitors with its surprising details, such as ceiling reflections and a special eyewear presentation, which underline the brand’s uniqueness.

 

In contrast, Flair standsfor brightness, softness and lightness, which is reflected in a bright, soft stand design. This reflects the characteristics of Flair's eyewear frames and creates a welcoming atmosphere.

 

TheMetropolitan has an urban, minimalistic character. A special spatial effect is achieved by the reflection of the rear wall, which visually expands the stand and creates a unique visitor experience.

 

Mexx makes a clear statement with its fashionable, exclusive design. The brand's signature “xx” served as a central design element, used both for presenting the collection and forming the custom-made tables.

 

The OWP umbrella brand wins customers over with its engineering-level simplicity, coupled with expressive colour. This design attracts attention and emphasises the high-quality execution of the products.
 

The trade fair concept developed by blu donau combines creative diversity with high-quality execution, creating individual spaces for each brand that optimally accentuate each of their identities. Despite the brands’ different design languages, the common thread of creativity and quality runs through everything, ensuring a harmonious overall picture.