blu donau atelier damböck | NOVALIS | BAU Munich | BRAND EXPERIENCE

Novalis Global Flooring GmbH - INSIGHT INSIDE

For Novalis' debut at BAU Munich, we had the honor of designing a groundbreaking exhibition stand. The design highlighted Novalis' premium vinyl flooring, showcasing its exceptional quality, modern design, and unparalleled functionality.

 

Four Key Pillars for an Unique Brand Experience:

• Bespoke – Custom-crafted solutions designed to reflect unique concepts
• Connection – Seamless integration creating cohesive, harmonious spaces
• Comfort – Premium materials that transform spaces into cozy, inviting environments
• Purpose – Sustainability and functionality at the heart of every design

 

Innovative Presentation with a Mirror Effect

A key highlight of the exhibition stand was a sample installation placed on a platform, enhanced by a strategically positioned mirror behind it. This mirror created the illusion of expanded space, amplifying the visual impact of the designs and adding a captivating sense of depth to the display.

 

Large-Scale QR Code Crafted from Product Samples

One of the most striking elements was a large QR code made entirely from vinyl samples. This creative design choice not only captured the attention of visitors but also seamlessly merged product presentation with digital interactivity, offering a unique and engaging experience.

 

A Remarkable Debut at BAU

Through this innovative design concept, Novalis not only demonstrated the quality of its products at BAU but also impressed with outstanding design ideas, making their first exhibition appearance a resounding success.