TRADE FAIRControl Stuttgart
SIZE144 m²
DESIGN & CONCEPTblu donau atelier damböck
PROJECT MANAGEMENTMartina Allerstorfer
Bruker Alicona
The project embodies a timeless approach that emphasises the importance of sustainability through the reusability of the trade fair concept over a longer period of time.
The unique design, inspired by the striking design features of the Bruker Alicona machines, is immediately recognisable. An innovative framework structure presents the machine elements in enlarged form, thus making them immediately recognisable even from a distance.
An organic “Swosh” is integrated as a design element, symbolising flow and connection within the trade fair stand, rounding off its overall impression and reinforcing the company’s brand identity.
The blu donau trade fair stand is an impressive example of holistic implementation right down to the smallest detail. It combines quality, innovation and sustainability in an impressive way to inspire every visitor.
