The village square
TRADE FAIRBAU | DACH+HOLZ
SIZE250 m²
LOCATIONMunich | Stuttgart
AGENCYAREA
ISOCELL
A trade fair stand acting as a three-dimensional product experience made of wood in the form of a village square. Nothing less would suffice for ISOCELL. The ambitious project was implemented by atelier damböck following AREA’s plans.
Small houses surrounded the village square, complete with a real tree and seating, enabling the ISOCELL product range to be presented in a particularly vivid way. At the same time, the houses were an opening in the otherwise closed stand and gave trade fair visitors a view of the interior, looking towards the village square.
“We wanted to be an oasis set amongst the noisy, bustling environment, which invites you to linger and offers an excellent environment for conversations,” explains Gabriele Leibetseder, Head of Sales and Technology at ISOCELL. Our trade fair appearance was as successful as expected.” The trade fair stand was a great hit at the trade fair and attracted numerous visitors.
The ISOCELLER #8 – The power of wood (PDF, 554.3 KB)
